Consulting Director · MarTech Architecture · Delivery Leadership
Adobe Experience Cloud · CX Transformation · APAC Practice Builder
With 15 years operating at the intersection of Adobe Experience Cloud and enterprise transformation, I bring a rare dual perspective: as the architect building and scaling MarTech ecosystems inside Australia's most regulated organisations, and as the consulting leader who wins and governs complex programmes for global clients.
At CommSec (CBA) and Optus, I have secured $10M+ in C-suite funding, renegotiated strategic Adobe partnerships, reduced $8.5M in licence waste, and accelerated customer acquisition journeys by 25% — operating across the full Adobe stack: AEM, AEP, RTCDP, Target, Analytics, Campaign, and AJO.
Before that, as Adobe's APAC Field Services Delivery Lead, I built the region's practice from zero — writing the delivery playbook, managing enterprise accounts across financial services, telco, and retail, and embedding within sales cycles to drive upsell and retention.
"I have been both the vendor building the practice and the enterprise buyer holding vendors accountable. That dual fluency — commercial, technical, and executive — is what makes transformations stick."
— Tuhin GhoshFull-stack Adobe Experience Cloud proficiency — AEM, AEP, RTCDP, Target, Analytics, Campaign, AJO, GenStudio — with deep expertise in omnichannel activation and real-time decisioning at enterprise scale.
End-to-end ownership of complex programmes across onshore/offshore models, with full Capex/Opex accountability, APRA CPS234 compliance experience, and DevSecOps uplift at tier-one ANZ institutions.
Proven track record constructing board-level business cases, renegotiating vendor agreements, and acting as C-suite trusted advisor across CIO, CMO, CISO, and CTO relationships in financial services and telco.
Founded Adobe's APAC Field Services practice from scratch — establishing delivery models, SOPs, and account governance frameworks adopted region-wide across financial services, telco, and retail.
Whether you are building the next-generation MarTech capability or scaling a consulting or delivery practice, the competencies align.
15+ years hands-on and strategic leadership across AEM, AEP, RTCDP, Adobe Target, Analytics, Campaign, AJO, GenStudio — from architecture through enterprise governance at CBA and Optus.
Designed omnichannel activation programmes spanning email, mobile, web, paid, and offline channels. Embedded real-time personalisation and AI-driven decisioning into tier-one investor and consumer journeys.
Executed strategic Adobe renegotiations delivering $8.5M+ in savings. Built board-level investment cases securing $10M+ in C-suite funding. Full commercial ownership across vendor, SI, and licensing models.
Delivered 100% compliance with APRA CPS234, privacy-by-design, and BCP/DR mandates at CommSec and CBA — embedding security and risk governance into the full MarTech delivery lifecycle.
Cross-platform CRM and CDP strategy across major enterprise environments. Currently deepening Salesforce Marketing Cloud certification as part of a continuous credentialing programme.
Architected RTCDP/AJO-powered agentic automation frameworks for investor acquisition journeys at CommSec. Experience with Workfront Fusion, Adobe AppBuilder, and AI-powered workflow orchestration.
End-to-end delivery ownership for multi-million-dollar digital transformation programmes at Optus and CBA — managing cross-functional squads, offshore models, dependency tracking, and quality assurance.
Founded Adobe APAC Field Services from zero — establishing delivery models, SOP frameworks, escalation governance, and account playbooks adopted region-wide across 4+ markets.
Direct interface with CIO, CMO, CTO, and CISO stakeholders at tier-one ANZ organisations. Trusted advisor positioning across platform investment, risk reporting, and strategic roadmap alignment.
Led DevSecOps and CI/CD uplift programmes at CommSec, achieving 25% faster time-to-market. Proficient across Jenkins, GitHub Actions, Docker, Kubernetes, AWS, GCP, Azure, Java, and Python.
At Adobe APAC, served as the post-sales trusted orchestrator for the region's largest enterprise accounts — managing escalations, identifying expansion opportunities, and driving platform adoption and ROI.
Owned the full channel digitisation roadmap at Optus — including cease-sale and legacy migration programmes — balancing near-term delivery commitments against long-horizon platform transformation.
Over 15 years of progressive leadership across Adobe, CBA, Optus, and leading consultancies — building and operating MarTech at Australia's largest institutions.
Technical executive lead for CommSec's MarTech stack — Australia's largest online broker — driving hyper-personalised customer acquisition and lifecycle engagement across AEM, AEP, and RTCDP.
Led end-to-end delivery of Optus' CMS platforms and next-generation digital experiences with full Capex and Opex accountability across internal squads and offshore/onshore partners.
Led two squads (onshore and offshore) managing CBA's enterprise Adobe stack — AEM, Target, Audience Manager, Adobe Analytics, RTCDP — supporting Australia's largest bank.
Established Adobe's APAC Field Services practice from the ground up — creating delivery models, SOPs, pipeline management, and team structures across a distributed multi-country team.
Delivered high-profile Adobe Marketing Cloud programmes for Qantas Airways, Bupa, and KPMG. Introduced scaffolding automation saving 2 full sprints per project, and presented at industry symposiums establishing early thought leadership.
Core development team member for Citi's Global Avatar Digital Transformation — built the Payments & Transfers module for North American net banking (Java), establishing a deep enterprise systems foundation.
Numbers drawn directly from enterprise programmes at CommSec (CBA) and Optus.
Formally certified across the full Adobe Experience Cloud stack, with postgraduate qualification in Digital Innovation from AGSM @ UNSW.
AGSM @ UNSW Business School, Sydney
West Bengal University of Technology
Available for executive MarTech, Delivery Leadership, and Consulting Practice Lead engagements across ANZ. Actively exploring Adobe, Salesforce, and top-tier consultancy roles.
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